Technology

India's Reliance To Embed E-Commerce App Into WhatsApp Within Six Months: Report

Share this article

Mukesh Ambani's Reliance Industries plans to embed its e-commerce app JioMart into WhatsApp within six months, financial daily Mint reported on Monday, as the Indian conglomerate looks to ramp up its retail and grocery business in the country.

Reliance, which has been trying to move away from its mainstay oil and energy business, had last year raised about $26 billion from investors like Google and Facebook for its digital and retail arms as it takes on Amazon.com Inc and Walmart-backed Flipkart in India.

Integration

The move to integrate JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without having to leave the app, Mint said, citing two officials aware of the development.

At last count, WhatsApp had about 400 million users in India. Facebook invested $5.7 billion for a 9.99% stake in Jio Platforms last year.

Express Grocery Delivery

JioMart was launched in May last year with plans to be operational across 200 cities in India. The e-commerce venture of Reliance's retail arm offers free express grocery delivery from neighbourhood mom-and-pop stores.

Reliance Industries and WhatsApp owner Facebook did not immediately respond to Reuters requests for comment.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com