Lidl Plus App Arrives In Serbia

By Branislav Pekic
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Lidl Plus App Arrives In Serbia

Lidl has expanded its customer loyalty programme to Serbia by launching the Lidl Plus app in the country, where it operates 57 stores in 34 cities.

The Lidl Plus application provides access to additional discounts, personalised coupons and current offers.

The app can be installed on smartphones via Google Play, Apple Store, or HarmonyOS/Huawei.

The digital card needs to be scanned when paying at the checkout. Users benefit from one-time discounts on select products, which can be combined with other offers for greater savings.

The coupons need to be activated before use and a special offer of items is updated every week. On occasion of the launch, Lidl Plus users will be able to avail of discounts up to 40%.


The Lidl Plus loyalty programme is actively used by consumers in more than 25 countries around the world.

Lidl thus joins other leading grocery retailers in Serbia that have their own digital customer loyalty apps, such as Delhaize Serbia's 'Moj Maxi' and Mercator-S' 'Super Kartica'.


Elsewhere, Lidl appointed Dragan Čigoja as the new general manager of its Serbian unit, effective 1 March 2022.

Most recently, Čigoja served as a member of the board of directors and the director of central services.


He started his career at Lidl in Germany, after which he came to Serbia, where he was in charge of expansion.

Tomislav Šapina, who has led Lidl Serbia since 2016, will continue his career in the sister company of the Schwartz Group in Germany.

Ana Petrović will take over from Čigoja as member of the management board for central services.

© 2022 European Supermarket Magazine – your source for the latest Technology news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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