Wholesaler Makro Portugal has launched a new online sales platform offering more than 20,000 non-food SKUs, in an attempt to reach more customers.
The platform includes categories such as kitchen equipment, outdoor items, cleaning products, disposable items, office supplies, TV sets and multimedia, among others.
New users need to create a digital account on the new platform, while existing Makro clients can access it with the same credentials already used in the Makro companion app.
Makro Marketplace features products already sold by the wholesaler, with a focus on private-label brands – Metro Professional, Sigma, Tarrington House and Aro – and reference brands for the HoReCa sector, in addition to products from partners/resellers, who will manage and ship their stock directly.
Deliveries via the new platform can be made anywhere in mainland Portugal, thus expanding the wholesaler’s reach beyond the ten physical stores that it operates in the country.
An ‘Innovative Project’
According to Makro Portugal chief executive David Antunes, the launch of Marketplace represents an “innovative project in the wholesale sector” and part of the company’s multichannel strategy, boosting its presence in the digital channel.
Portugal is the fourth country in which the company has rolled out the Marketplace platform, after Germany, Spain and Italy.
Makro Portugal already operates another online platform, called Mshop, which focuses on fresh and ultra-fresh products, groceries and beverages.
© 2022 European Supermarket Magazine – your source for the latest technology news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.