Trace One Unveils New Brand Identity

By Dayeeta Das
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Trace One Unveils New Brand Identity

Trace One SA, one of the world's largest collaborative retail business platforms for consumer-packaged goods (CPG), has unveiled a new brand identity.

Founded in 2001, Trace One offers a suite of integrated cloud solutions for the creation and management of CPG products.

The company works with both CPG manufacturers and retailers, supplying a single platform for users to collaborate on the management of product innovation, specification, safety and quality.

It also serves as a marketplace to promote and discover new products, and an e-sourcing solution to manage RFPs.

Long-Standing Expertise In A New Light

The new brand strategy and identity are rooted in a truth that Trace One shares with all segments of the audience: to make remarkable products.


It was important for the new brand campaign to preserve the expertise, passion and heritage of Trace One, while reaching out to the hearts and minds of the CPG and retail community through its suite of products.

'Be All They Can Be'

The new logo conveys the company's ambition to enable brand owners and their products to ‘be all they can be' by connecting expertise, people, and information in one place to overcome complexity, and grasp opportunities at every stage of the product life cycle.

CEO of Trace One, Christophe Vanackère, said, “We’re here to foster the creation of remarkable products. We want to work with the most ambitious and perceptive brand owners – those who are determined to evolve and become remarkable themselves.

"We offer smart business solutions, collaboration on a global level and deep industry expertise and experience.”


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