It Will Take More Than 'Smart Toothbrushes' To Make Analysts Smile About Colgate-Palmolive: Analysis
Earlier this month, Colgate-Palmolive unveiled what it said was a 'world first' for the toothbrush industry; an app-enabled electronic toothbrush with artificial intelligence.
The brush, dubbed the Colgate ‘Smart Electronic Toothbrush E1', can provide users with real-time feedback about their brushing technique, and enable them to crowdsource toothbrushing data via Apple's ResearchKit, the company said.
“Our goal is simple, we want people to have their healthiest smiles by brushing their best,” a Colgate-Palmolive spokesperson said.
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