Get the app today! Download iPhone App Download Android App

It Will Take More Than 'Smart Toothbrushes' To Make Analysts Smile About Colgate-Palmolive: Analysis

Published on Jan 29 2018 4:45 PM in A-Brands tagged: Featured Post / Colgate-Palmolive / Colgate / Paywall / Oral Care / Ian Cook

It Will Take More Than 'Smart Toothbrushes' To Make Analysts Smile About Colgate-Palmolive: Analysis

Earlier this month, Colgate-Palmolive unveiled what it said was a 'world first' for the toothbrush industry; an app-enabled electronic toothbrush with artificial intelligence.

The brush, dubbed the Colgate ‘Smart Electronic Toothbrush E1', can provide users with real-time feedback about their brushing technique, and enable them to crowdsource toothbrushing data via Apple's ResearchKit, the company said.

“Our goal is simple, we want people to have their healthiest smiles by brushing their best,” a Colgate-Palmolive spokesperson said.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email