World Cup Helping To Lift UK Grocery Sales: Nielsen
Promotions around the World Cup have helped to drive UK grocery sales over the past four-week period, according to Nielsen.
The research firm said that sales in the past month were up 1.5%, compared to the same period last year, with Father’s Day also providing a boost to the sector. The performance compares to a ‘heatwave’ month last year, which saw grocery sales boosted by 4%.
Another factor in the sales increase, Nielsen said, was a strong performance from convenience stores, with sales up 1.8%, as more shoppers did top-up shops locally for fresh foods and last-minute items in the warm weather.
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