Beiersdorf, which produces personal care brands such as Nivea, has announced that it plans to build a new €230 million headquarters and research centre in the company’s home district of Hamburg-Eimsbütte.
The company’s executive board and supervisory board gave the project the green light, which it says will establish 'a basis for strong growth in the future’. Construction on the new buildings will begin this year, and the work is scheduled to be completed in 2021.
Stefan F. Heidenreich, the CEO of Beiersdorf, said, “With the construction of our new headquarters in Hamburg, Beiersdorf is sending a clear signal about its future growth. We have been very successful in recent years. We have significantly expanded our international business, developed outstanding innovations and put Beiersdorf on a stable and profitable growth path. This is the result of all our employees’ hard work."
“Building a new headquarters shows the confidence we have in our business strengths. With this major investment, we are also expressing our commitment to Hamburg and Germany as business locations. Beiersdorf and Hamburg are connected by their open-mindedness and internationality. It’s a good fit.”
In addition to building efficiency, Beiersdorf says that employee health and well-being are a key focus of the project, from the planning to the day-to-day use of the new building and the new work environment.
The First Mayor of Hamburg, Olaf Scholz, said, “Industry is one of the most important generators of jobs, contracts and ideas in Hamburg. I am really pleased that Beiersdorf is showing a strong commitment to Hamburg and Eimsbüttel by building a new headquarters and expanding its research facilities here.
“In doing so, the company has provided long-term security for 3,000 jobs in a city neighbourhood. This reflects the trend of bringing people's homes and jobs together in one district. Neighbourhoods thrive when people can find jobs in the very places where they live. Beiersdorf and Eimsbüttel have always been closely tied to each other. They will remain that way as a result of this decision.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.