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Billa Rolls Out 3D-Printed Plant-Based Salmon Fillets From Revo Foods

By Dayeeta Das
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Billa Rolls Out 3D-Printed Plant-Based Salmon Fillets From Revo Foods

Austrian supermarket chain Billa is offering mushroom-based salmon fillet from Revo Foods which is produced using a 3D printing process.

Billa is offering the product in its plant-based store concept Billa Pflanzilla and claims to be the first supermarket in the world to feature the product.

Plant-based fish and seafood have seen the highest sales growth in Austria at more than 1,000% due to the even smaller number of products in this category, parent company REWE Group stated citing data from NeilsenIQ.

Plant-Based Salmon

Revo Foods plant-based fish fillet mimics the taste and appearance of natural salmon and contains omega-3, pea proteins and vitamins.

In addition, the fungi-based salmon fillet has a lower fat content compared to the real fish.

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Revo Foods is a Viennese start-up that launched a plant-based smoked salmon in 2021.

Pricing

Billa has implemented various measures to ensure that plant-based products are affordable.

In addition to price cuts, it also ensures that new products that have an animal-origin counterpart are offered at the same or lower prices

Verena Wiederkehr, head of plant-based business at Billa added, “Part of our plant-based strategy is to always keep an eye on prices – and has done so since the beginning. It is our goal to make plant-based enjoyment affordable for everyone.

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“Giving animal products the same price as their plant counterparts is an important step on this path and is very well received by our customers.”

Research has unveiled that plant-based milk has seen sales growth of 21% between 2020 and 2022 in Austria.

However, plant-based milk is taxed at 20% and animal milk at only 10% resulting in a price difference of 15 and 25 cents per pack or litre, which is particularly noticeable in times of high prices and inflation.

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