Get the app today! Download iPhone App Download Android App

Ferrero Faces A Challenging Marketplace After Fox's Takeover, Says Analyst

Published on Oct 14 2020 8:19 AM in A-Brands tagged: Trending Posts / Ferrero / 2 Sisters Food Group / GlobalData / Paywall / Fox’s Biscuits

Ferrero Faces A Challenging Marketplace After Fox's Takeover, Says Analyst

Italian confectionery maker Ferrero is likely to face challenges in building the Fox's Biscuits brand in the UK, in what is a hugely competitive marketplace, a leading industry analyst has said.

Dean Best of GlobalData was commenting following Ferrero's recent takeover of the Fox's brand, which saw it acquire two production sites, at Batley and Kirkham, from 2 Sisters Food Group.

The deal, which is expected to be completed at the end of the month, is the third major biscuit acquisition by Ferrero in the past 18 months, following the purchase of Keebler cookies from Kellogg's in the US as well as the Kjeldsens Butter Cookies business from Campbell Soup.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email