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A-Brands

Frostkrone Celebrates A Successful Anuga@home

By Dayeeta Das
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Frostkrone Celebrates A Successful Anuga@home

The Frostkrone Food Group participated in the Anuga@home digital platform from 11 to 13 October and showcased its newest finger food and snack products.

The spotlight was on the Ready-to-Eat range, the new snack assortment for the chilled food sector.

The Beetroot Tots in this series convinced the expert jury and was chosen as one of the Top 10 innovations at this year's Anuga.

Visitors had the opportunity of getting in touch with the Frostkrone Food Group team at its digital trade fair stand and received extra information and tailor-made advice and support during the fair.

Digital information on product innovations was also readily available to users in text, image and video formats. These can now be viewed on YouTube.

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To watch a detailed presentation of the Ready-to-Eat range with extensive first-hand information on development, production and the appropriate target group approach, including consumption occasions, click here.

Alongside the Ready-to-Eat range, the Frostkrone Food Group also unveiled new varieties of its 'Crunchy Homies' brand, including 'Crunchy Brie Triangles', 'Emmental Sticks' and 'Crunchy Tomato and Mozzarella Balls'.

Thanks to new technology and the special crispy coating, all products come out of the oven super crispy.

Pizza Pockets have also had an addition to their range and are now to be found in further varieties, such as 'Chicken Red Thai', 'Feta Tomato Basil' and 'Salami Jalapeno'.

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The mouth-watering Pizza Pockets, which are also on sale at Signal Iduna Park during BVB Borussia Dortmund home games, are not only available for preparation in the microwave, but also as a variant for the oven or convection oven.

Ready-To-Eat Range

The new Ready-to-Eat range is a practical, ready-to-eat snack variety for the chilled cabinet.

Featuring a wide and tasty range of different variants, from vegan and vegetarian to products with chicken meat and various falafel options, it offers consumers plenty of exciting choices and diversity.

Each individual coating, created out of delicious spices, seeds and grains, is amazing. Thanks to the special manufacturing process, the products can be eaten immediately without the need to heat up beforehand.

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Although they can be enjoyed either hot or cold, heating in the oven is also possible. The products are also available in frozen form for the foodservice sector.

For more information, visit www.frostkrone-foodgroup.com.

© 2021 European Supermarket Magazine – your source for the latest A-Brands news. Sponsored post. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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