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Garnier Goes Organic As L'Oréal Aims To Lift Mass Market Sales

Published on Nov 8 2018 10:29 AM in A-Brands tagged: Organic / L'oreal / shampoo / Garnier / Paywall

Garnier Goes Organic As L'Oréal Aims To Lift Mass Market Sales

L'Oréal is rolling out organic skincare treatments at its Garnier brand as it looks to lift sales in its sluggish mass market unit, tapping a growing demand for more naturally-sourced products that is upending industries from cosmetics to food.

The French beauty firm has been investing like peers in bio-friendly ointments to make headway in a fast-growing niche still dominated by small, specialised companies that got a headstart on larger rivals.

But the launch is also part of efforts to revitalise the group's consumer products division, where growth is slow compared to its thriving luxury brands such as Lancome.

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