A-Brands - Marketing

Altria Partners With Japan Tobacco To Bolster Smoke-Free Category

Marlboro maker Altria Group Inc has announced a strategic partnership with Japan Tobacco in an attempt to boost its smoke-free category.

Juul To Pay About $439m To Settle E-Cigarette Marketing Probe

E-cigarette maker Juul Labs Inc has agreed to pay $438.5 million (€442.2 million) to settle claims by 34 US states and territories that it downplayed...

BAT Names New Chief Sustainability Officer

British American Tobacco (BAT) has announced the appointment of Mike Nightingale as its first chief sustainability officer, effective 1 September 2022.

BSMS – Experts In Strategy, Sales and Marketing In The Baltic States

“When you are thinking about exporting to the Baltic States, BSMS' 360-Degree approach is your solution," says Inta Buša, BSMS CEO and a...

Marketing Restrictions On Food, Beverages Could Lead To $500bn Loss For Brands

The introduction of marketing restrictions on certain food and beverage categories, similar to those implemented on tobacco products, could impact firms by...

Plant-Based Food Industry Fights EU Proposal To Ban Dairy Comparisons

A new rule banning food companies from comparing plant-based products to dairy in their marketing could be agreed by European Union negotiators this week,...

Kraft Heinz To Increase Marketing, Sees Supply Chain Savings Of $2bn By 2024

Kraft Heinz Co has forecast better-than-expected quarterly sales growth and said it would step up its marketing budget and overhaul of its supply chai...

Nestlé Releases Report On Marketing Practices For Breastmilk Substitutes

Nestlé has released a report on the implementation of WHO's International Code on the responsible marketing of breastmilk substitutes across its ope...

Subscribe Today

A-Brands - Marketing

Altria Partners With Japan Tobacco To Bolster Smoke-Free Category

Juul To Pay About $439m To Settle E-Cigarette Marketing Probe

BAT Names New Chief Sustainability Officer

BSMS – Experts In Strategy, Sales and Marketing In The Baltic States

Marketing Restrictions On Food, Beverages Could Lead To $500bn Loss For Brands

Plant-Based Food Industry Fights EU Proposal To Ban Dairy Comparisons

Kraft Heinz To Increase Marketing, Sees Supply Chain Savings Of $2bn By 2024

Nestlé Releases Report On Marketing Practices For Breastmilk Substitutes

Unilever Chief Hits Out At 'Woke-Washing' In Brand Campaigns

Unilever Announces Major Rethink Of Marketing Strategy

Mars Looking To Reevaluate Its Marketing Approach

Kimberly-Clark Appoints New Chief Marketing Officer