Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Mars Halts Deliveries To German Retailer Edeka: Reports

By Steve Wynne-Jones
Share this article

Food giant Mars, Incorporated has reportedly halted deliveries to German supermarket chain Edeka, due to a conflict over price increases.

Der Spiegel reported that the move was taken after price negotiations, which lasted several months, failed to reach a resolution.

The report claims that Mars demanded a price increase in the 'double-digit percentage range', with Edeka having rejected these demands for more than half a year, leading to the current dispute.

Edeka Disputes

This latest dispute is part of a wider trend, with Edeka and other large corporations, including Coca-Cola, embroiled in long-running pricing conflicts.

Commenting on the situation, a spokesperson for Edeka stated that the "significant price demands" from Mars were not justified. Meanwhile, a representative from Mars acknowledged the need for some "price adjustment".

ADVERTISEMENT

According to reports, Edeka is planning to substitute around 450 Mars products with alternative brands or own-label products.

For its part, Mars is set to lose around €300 million in revenue as a result of the dispute, according to the Lebensmittel Zeitung trade press portal.

Jumbo And Mars

Earlier this month, Dutch supermarket chain Jumbo also found itself in a pricing dispute with Mars, which has resulted in limited availability of Mars products in Jumbo stores and online, according to local media reports.

"We are confronted with very high price increases from certain suppliers," a Jumbo spokesperson was quoted as saying. "Some price increases cannot be explained to us."

ADVERTISEMENT

Read More: Dutch Retailer Jumbo In Dispute With Mars Over Pricing

© 2023 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days