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Nestlé CEO: ‘Long Term Is A State Of Mind, Rather Than A Time Scale’

By Steve Wynne-Jones
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Nestlé CEO: ‘Long Term Is A State Of Mind, Rather Than A Time Scale’

Nestlé chief executive Mark Schneider has reiterated the company’s willingness to focus more on brand building than cost cutting, in an address to shareholders at the firm’s 151st Annual General Meeting.

Schneider said that Nestlé is “clearly focused on the long-term”, describing this long-term thinking as a ‘state of mind rather than a time scale.

“This long-term focus is anchored in the belief that we should constantly anticipate, adapt and invest to prepare for the future, as others have done successfully before us.”


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