No Going Back For Food And Beverage Brands, Says Accenture
Kim De Maeseneer, senior managing editor, Europe lead, consumer goods and services, Accenture, examines how the shift to at-home consumption is leading food and beverage businesses to re-evaluate the ‘customer experience’.
The COVID-19 pandemic is reshaping so much about the way we live, work, connect, consume, and even think – and it is all happening so quickly. Trends that have been progressing steadily for years have been suddenly accelerated to a degree that no one could have predicted. At the same time, consumer demand and channel preferences have seen large and sudden shifts.
Digital commerce, for example, is expected to have increased by a huge 160% among new or previously low-frequency shoppers, according to Accenture research.
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