The Countdown Is On To TUTTOFOOD 2017

By Steve Wynne-Jones
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The Countdown Is On To TUTTOFOOD 2017

TUTTOFOOD, the biennial trade show from Fiera Milano dedicated to the world of food in all its forms, takes place in May 2017, but has already received an extraordinary response from exhibitors.

There may be more than a year to go, but TUTTOFOOD 2017 is already a success, with many big names from the industry (from both Italy and around the world) confirming that they will once again attend the show.

As of March 2016, more than one third of the exhibition space occupied in 2015 has already been reserved. While this was the case ahead of the last TUTTOFOOD exhibition, the fact that next year's event won't be taking place at the same time as the Milan EXPO underscores how much of a central role this Milan-based trade fair has begun to take on the European food scene. Participation by international companies is also on the rise, and thanks to the EXPO, these companies now associate Milan with food.

Strategic Focus

This continuous growth puts TUTTOFOOD on the front line when it comes to Fiera Milano Group’s strategy, which is decisively putting the focus on reinforcing its leading position in the shows it organises directly, increasing its reach in the top industries and in terms of international growth.


This strategy will receive a further boost from an increase in capital, with Fiera Milano Spa offering options to shareholders, for a value equivalent to €66.8 million. This will allow for the expansion of projects for incoming buyers, communications abroad, workshops and events, and will increase participation by qualified visitors, especially international ones.

“The first feedback we’ve received in 2016," explains Corrado Peraboni, CEO of Fiera Milano, "confirms for us that TUTTOFOOD has really known how to make the most of the boost it got from EXPO, in a long-ranging way.

"The new resources resulting from the increase in capital will help us further strengthen initiatives aimed at growing our business internationally, making the most of the appeal of our ‘Made in Italy’ proposition. Our portfolio boasts leading events in industries where Italy is the worldwide reference point. Growing internationally is an indispensable step in order to contribute to the further development of the trade-show industry, as well as the entire economy, in the decades to come.”

New Horizons


Part of the reason companies want to participate in TUTTOFOOD is because of the many innovations on the horizon for the 2017 edition, which will see the addition of two new product categories. There is to be further development of a section for the fruit and vegetable industry, which began in 2015 with the first edition of Fruit Innovation.

The other big launch at next year's event will be TUTTOHEALTH/Spazio Nutrizione. Following an agreement signed between Fiera Milano and Akesios, a company that specialises in organising medical and scientific conventions and congresses, TUTTOFOOD 2017 will have even more to offer, and not just in terms of dedicated exhibition space.

Italian Showcase

When it comes to more traditional industries, Pasta Italia, which is a result of a partnership between Fiera Milano and AIDEPI, the Italian Association of Pasta and Confectionery Industries, is also having a lot of success. AIDEPI has once again chosen TUTTOFOOD as its go-to show for promoting the value of pasta and the Mediterranean diet on an international level.


In addition, TUTTOFROZEN, an area dedicated to frozen foods that was created along with UNAS, will present a new way to preserve foods, showcasing how to maintain freshness and natural qualities and combine this with convenience, which is even more of a necessity due to how consumers live today.

Another innovation of the next edition is the TUTTOFOOD international roadshow, organised along with ITA-Ice, which will make various stops in Europe and outside of Europe in 2016 and 2017.

Constant Evolution

Constant evolution is the secret behind TUTTOFOOD, which, following only five editions, has become the third most important B2B food trade show in Europe, and far and away, the top show in the Italian food industry. An impressive 94 per cent of exhibitors said that they were satisfied with the quality of visitors at their stands at last year's event, 88 per cent were satisfied with the turnout at the show, and 86 per cent were satisfied with the contacts that they had made. Can you afford to miss TUTTOFOOD 2017?


For updated information, visit or search for @TuttoFoodExpo and #TUTTOFOOD on social media.

© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

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