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Carrefour Brasil Launches 'Ugly' Produce Range

Published on Nov 6 2017 2:12 PM in Fresh Produce tagged: Sustainability / Brazil / Wonky Veg / ugly veg / Carrefour Brasil

Carrefour Brasil Launches 'Ugly' Produce Range

Carrefour Brasil has launched an initiative to sell fruit and vegetables that do not correspond to traditional aesthetic standards.

The retailer's Únicos programme will offer over ten different types of fruits and vegetables at discounted prices of up to 30%. It aims to encourage the consumption of 'ugly' produce, with unusual sizes or aesthetic defects that are not in line with the standards adopted by producers and retailers in Brazil.

Part of Carrefour Group's sustainability platform, the initiative has been introduced with the goal of reducing food waste, creating new possibilities for fresh produce that often doesn’t reach the tables of consumers.

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