Carrefour Loses Ground To Leclerc At Top Of French Market: Kantar Worldpanel
The latest Kantar Worldpanel market share data for France has just been published, with Leclerc retaining its market leader status, holding 21.0% share for the four-week period to 24 December; the same market share it held this time last year.
Carrefour, on 20.5% share, has lost 20 basis points' worth of ground on its key rival since this time last year, when it sat on 20.7% market share.
In third place, again on the same market share level as this time last year (14.4%) is Intermarché. Kantar Worldpanel said that Intermarché was one of the 'big winners' at the end of 2017, as a result of more loyal customers and on the back of a strong TV advertising presence towards the end of the year.
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