Coop Switzerland Teams Up With Artist To Mark Naturaplan Anniversary
Coop Switzerland has announced that it has teamed up with renowned Swiss artist Rolf Knie to commemorate 25 years of its Naturaplan private-label range.
The artist has developed a bespoke illustration ‘reflecting all the richness of nature’, which will be featured on a number of Coop Naturaplan anniversary products, available in its stores for a limited time.
The product range includes boxes of biscuits (in two sizes), a box of Neapolitans, tea, coffee, and a wooden gift box containing three bottles of wine.
The artist’s work will also adorn a recycled PET shopping bag, which has a 30% lower environmental impact than that of conventional bags. For each bag sold, Coop will donate 50 cent to the ProBetail project, a research firm that specialises in organic and sustainable agriculture.
Knie, renowned for his wildlife paintings, isn’t the first artist that Coop has teamed up with to adorn its private-label range. Five years ago, to mark 20 years of Naturaplan, the group commissioned artist Hans Erni to contribute to its packaging.
The Naturaplan range currently encompasses some 1,800 products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.