British retailer Asda's recently-announced 'Craft On Draft' partnership could turn out to be a successful one for the retailer, leveraging sustainable packaging while also showcasing smaller brewers, GlobalData has said.
Asda recently teamed up with Craft on Draft, a specialist retailer of craft beers and ciders, on the concept, which offers shoppers the chance to pick up a range of freshly-poured beers in-store, in reusable containers. The range of beers will change regularly, showcasing smaller and local breweries.
