C&C Group is to distribute premium vodka brand Tito’s Handmade Vodka in the UK, following an agreement with producer Fifth Generation, Inc.
The distribution contract commences on 1 September, C&C Group said in a statement.
“To maximise our impact and investment in the UK, we made a strategic decision to no longer use an importer in the region, but rather to go directly to the distributor,” said John McDonnell, International Managing Director at Tito’s Handmade Vodka.
“Beyond supply and delivery, C&C Group has a strong track record of building and growing iconic brands. We’re thrilled to work together to introduce more people across England, Wales, Scotland and Northern Ireland to Tito’s.”
Tito's Handmade Vodka has been produced in Texas since 1997, and is available in more than 130 markets worldwide, across the Americas, Europe, Asia, Australia and the Middle East.
Commenting on the deal, Andrea Pozzi, Chief Operating Officer at C&C Group plc said, “Tito’s Handmade Vodka has quickly become one of the most respected spirits in the world, not just for its high quality and versatility, but also due to the brand’s commitment to supporting local communities.
"We’re honoured to add Tito’s to our growing portfolio of world-class spirits.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.