Fever-Tree Drinks Set To Benefit From US Opportunities, Says Analyst
Published on Jul 8 2020 9:38 AM in Drinks tagged: Trending Posts / USA / Fever Tree / Paywall / Premiumisation / Mixers / Liberum
Fever-Tree Drinks is set to benefit from a nascent premiumisation trend in the mixers category over the coming years, particularly in the US, a leading analyst has suggested.
Nico von Stackelberg of Liberum said that the premium mixer market could occupy as much as 40% of the US market by the end of the decade, putting the UK drinks firm in a prime position to drive profitability.
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