Germany Sees 4.5% Decline In Beer Sales In 2023

By Dayeeta Das
Share this article
Germany Sees 4.5% Decline In Beer Sales In 2023

Beer sales in Germany declined 4.5%, or by 394.2 million litres, in 2023 compared to the previous year.

In this period, breweries and beer warehouses based in Germany sold a total of around 8.4 billion litres of beer, according to the latest data from the Federal Statistical Office (Destatis).

The data does not include non-alcoholic beers and malt drinks as well as beer imported from countries outside the European Union (EU).

After a slight increase of 2.7% in 2022, the trend of declining sales continued in the country.

Annual beer sales in Germany declined 11.5% compared to 2013 (9.5 billion litres), and was 25.3% lower than in 1993 (11.2 billion litres).


Monthly beer sales figures during the year showed a seasonal pattern, as sales rose significantly in the spring and summer months, and fell in the fall and winter.

Other Observations

Domestic beer sales fell by 4.2% to 6.9 billion litres compared to 2022.

In 2023, tax-free beer exports reached 1.4 billion litres, which is 5.9% lower compared to the figures in 2022.

Of this, 784.0 million litres (-2.6%) went to EU countries, and 646.7 million litres ( -9.6%) were shipped to non-EU destinations.


Breweries distributed 11.3 million litres (+1.2%) to their employees, free of charge, as house drinks.

Beer mixes – beer mixed with lemonade, cola, fruit juices and other non-alcoholic additives – also saw a decline in sales in 2023.

Beer blend sales declined 9.2% year on year to 403.0 million litres, accounting for 4.8% of total beer sales.

Recent years have seen a surge of interest in the non-alcoholic drinks sector.

Studies show that the low- or non-alcoholic drinks markets have been steadily growing for several years – interest in this segment grew by 9% in 2022 and is projected to accelerate as time goes on.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.