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Drinks

Italian Beer Exports Set New Record In Q1 2019

By Branislav Pekic
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Italian Beer Exports Set New Record In Q1 2019

Italian beer exports set a new historical record of 33% year-on-year growth in the first quarter of 2019, according to a Coldiretti report based on Istat data.

Italian beer is popular in countries with a strong beer tradition, the study found.

Pubs in the UK account for almost half of Italy’s beer exports (+25% year on year).

In addition to Germany (113.5%), Ireland has also evolved into a big market for Italian beer, with purchases more than doubling (+114%).

Other important markets include the US, which is the second-largest importer after the UK (+36%), followed by Spain (+199.2%), the Netherlands (+412.2%) and Norway (+79.4%).

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In 2018, total Italian beer exports exceeded 304 million litres, after uninterrupted growth in the past 20 years.

Beer Consumption

In Italy, per-capita beer consumption has also reached 33.6 litres, the highest ever, with growth of 14.3% in the last decade.

The Coldiretti report also reveals that 60% of beer consumption takes place at home.

The country is also witnessing a progressive change in seasonal consumption, with beer consumption trends extending beyond summer to autumn and winter.

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The increasing popularity of beer in Italy is favoured by a strong diversification of the offer, particularly artisanal/craft beer.

According to Doxa research, 77% of Italian beer drinkers want to try out new ingredients and flavours.

Excise Duties

From 1 July, microbreweries will benefit from a 40% cut in excise duties.

The move will benefit nine out of ten microbreweries that produce up to 10,000 hectolitres of beer per year, Coldiretti estimates.

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There are 862 craft breweries for producing more than 55 million litres of beer, and the sector has seen 330% growth in just a decade, generating 3,000 direct jobs.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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