Lidl Rolls Out Private-Label Hard Seltzer In Germany

By Dayeeta Das
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Lidl Rolls Out Private-Label Hard Seltzer In Germany

Discounter Lidl has announced that it has rolled out its own-brand hard seltzer, under the Sunrise label, in lime and raspberry flavours in almost all stores across Germany.

Lidl has claimed to be the first discounter in the country to introduce the drink, which is popular in the USA.

The company also plans to add two special, limited edition cherry and grapefruit variants in the middle of October.

The beverage, characterised with a refreshingly light taste, contains flavoured, carbonated water and fruit dessert wine.

In addition, the sugar reduced drink is gluten-free, vegan and contains only 4.5% alcohol and 29 calories per 100 ml.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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