Spar Austria Introduces Organic Bread Beer

By Dayeeta Das
Share this article
Spar Austria Introduces Organic Bread Beer

In a move to tackle food wastage, Interspar bakery in Austria has introduced an organic beer - Young & Urban - brewed from excess bread.

The retailer tied up with the Gusswerk brewery in Salzburg to manufacture the beer, which uses organic bread and grain rolls that are produced in surplus.

Brewmaster from Gusswerk, Reinhold Barta, said, “The Interspar bakery is the largest craft bakery in the Austrian food trade. As such, it often produces an excess of baked goods.

“To reduce waste, the innovative idea was born to utilise the surplus bread to brew an amber-coloured organic bread beer.”

Bread Beer - A Challenge

The beer is available in Spar, Eurospar and Interspar outlets across Austria


The barley and malt content in this naturally cloudy, organic beer has been replaced by other organic, baked components.

Barta added, “Brewing full-bodied bread beer is a challenge, with the salt content of the bread affecting the beer.

"The bread crust creates a slight caramel note, which gives the beer its characteristic taste.”

Beer and bread share the same basic ingredients such as yeast, grains, and water.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.