Stellar Louis Vuitton Growth Powers Strong Rebound At LVMH

By Dayeeta Das
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Stellar Louis Vuitton Growth Powers Strong Rebound At LVMH

Surging sales at Louis Vuitton and Dior powered a strong rebound at French luxury group LVMH in the first part of 2021, as thriving demand in Asia and the United States offset the drag from new coronavirus lockdowns in much of Europe.

Overall revenues at the conglomerate, owner of more than 70 brands ranging from Moet & Chandon champagne to Guerlain cosmetics, returned to growth in the first quarter at a much faster pace than expected by analysts.

Restrictions to fight the COVID-19 pandemic hit major markets such as China hard a year ago, but luxury customers have begun buying more online, and across much of Asia, stores have been open since last spring, driving a sharp recovery.

Wine And Spirits

The company's wine and spirits division reported a 36% year-on-year growth in organic revenue to €1.51 billion from €1.17 billion in 2020.

The division's organic revenue grew 17% compared to first quarter of 2019.


Champagne volumes were up 22% compared to the first quarter of 2020, with good performances in Europe and the United States, LVMH added.

Hennessy cognac saw volumes increase by 28% compared to the same period last year.

China, the first market to have been affected by the pandemic, experienced a strong rebound, while demand in the United States remained robust.

Overall Quarterly Performance

LVMH said like-for-like sales, which strip out the effect of currency changes and its acquisition of US jeweller Tiffany, rose by 30% in the three months to March to €14 billion ($16.70 billion).


That was nearly double an analyst consensus forecast for 17% growth cited by UBS. Compared with pre-pandemic levels and the first quarter of 2019, like-for-like sales were up 8%.

Sales in Asia, excluding Japan, were up 86% from year-ago levels, contrasting with a 9% drop in Europe in the period.

LVMH's revenues had dropped by 16% last year as a freeze in international tourism triggered by the pandemic added to the pain of store closures for the luxury goods industry.

LVMH's airports duty free business is still struggling.


Performance In Other Divisions

Its fashion and leather goods division, which houses mega-brand Louis Vuitton and which accounts for nearly half of LVMH's revenues, recorded a 52% increase in like-for-like sales, again way above analysts forecasts of a 27% rise.

LVMH said Vuitton, known for its handbags, had launched new products in the first quarter and that its e-commerce business had performed well.

The watches and jewellery division's sales rose by 138% when including acquisitions and exchange rate effects, benefiting from the consolidation of Tiffany.

LVMH completed the $15.8 billion acquisition in early January after a legal battle. [Pic: ©Ekaterina Minaeva/123RF.COM]

News by Reuters, additional reporting by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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