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Fat Is Back And Premium Butter Makers Are Taking The Cream

Published on Feb 22 2018 8:11 AM in A-Brands tagged: Trending Posts / Butter / Arla / Danone / Ornua / Euromonitor International / Paywall

Fat Is Back And Premium Butter Makers Are Taking The Cream

Consumers aren’t just eating more butter, they are willing to pay more for it, a boon that’s giving outsize gains to makers of premium brands.

Global retail butter sales will expand 2.9% to $19.4 billion in 2018, outpacing the 1.9% growth in sales volumes, according to Euromonitor International.

The trend is fanning the expansion of international brands benefiting from a consumer shift to more natural fats, according to Raphael Moreau, a senior research analyst with the research firm in London.

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