Gorillas has been one of the most successful quick-commerce startups, but where does its future profitability lie? This article first appeared in ESM July/August 2022.
Quick-commerce specialist Gorillas has just held its second birthday, and while the Berlin-based startup’s formative period was shaped by the pandemic, the market it finds itself in now is a much-changed environment, with a cost of living crisis dominating consumer shopping habits.
In May, Gorillas chief executive Kağan Sümer outlined a renewed growth strategy for the business, announcing plans to reduce the company’s global workforce and focus more on profitability. While the company has been the darling of the investor world – raising a total of $1.3 billion (€1.25 billion) over four funding rounds – current market conditions are now less favourable to game-changing startups.