The company will offer around 50 products in 11 popular categories under four brands – Gorillas Daily, Gorillas Premium, Hot Damn and Startup Beer.
The company factored in customer insights while developing the products to ensure that it exceeds standards at a fair price.
The rollout begins today (9 June) and the company will add more SKUs throughout the summer.
Kağan Sümer, founder and CEO of Gorillas, said, “Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavours and creative packaging to perfectly match the needs and tastes of our customers.
"Our new private labels are also a key component of our profitability strategy and will enable us to develop new revenue streams across our core markets. Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging."
The Gorillas Daily range will offer everyday essentials like spreads, cold cuts, and cheese at an entry-level price, while Gorillas Premium will include high-quality products, such as fresh pasta and sweet and savory snacks.
The Hot Damn range will include coffee beans, coffee grounds, home-recyclable pods, and oat drinks.
The Startup Beer brand will offer two craft beer SKUs – Bavarian Helles and Pale Ale.
The company believes that its new private-label range will enhance the shopping experience of customers.
The products offered under Gorillas' private-label brands are manufactured by suppliers who adhere to sustainable and transparent food production processes.
The suppliers of fruit juice and beer for the new range use 100% renewable energy and plan to reduce their carbon emissions.
Gorillas is also working with its partners to fight plastic waste and all bottles used for fruit juices, oat drinks, and the craft paper packaging for nuts are made with recycled materials.
In addition, coffee pods offered by the company are fully compostable by 26 weeks.