Subscribe Login

Delivery Hero’s Milena Lazarevska On Making Quick Commerce Work

By Steve Wynne-Jones
Share this article

Delivery Hero has confounded the quick-commerce naysayers by recently turning a profit, with its grocery business a key driver of this growth. ESM caught up with Milena Lazarevska, the firm's global senior vice president, quick commerce. This article first appeared in ESM's September/October 2023 edition.

During the pandemic, the quick-commerce sector was the darling of the venture capital market, with countless millions thrown at start-ups pledging 15-minute deliveries, with minimal delivery charges, on baskets with as few as one or two items.

As one operator told this magazine in early 2021, “You actually don’t need to have a fridge because anything can be delivered to your door.”


30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.