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The Future Is Fresh – What's In Store For The Fruit & Veg Industry In 2021?

Published on Dec 17 2020 8:18 AM in Fresh Produce tagged: Trending Posts / Rabobank / fresh produce / Paywall / Fruit & Vegetables / Freshfel

The Future Is Fresh – What's In Store For The Fruit & Veg Industry In 2021?

Having navigated successfully through the COVID-19 pandemic, the fruit-and-vegetable industry will be looking to accelerate growth next year. This article first appeared in ESM Issue 6 2020.

To say that it has been a year of contrasts for the European fruit-and-vegetable sector is an understatement. On the one hand, the industry has had to navigate the COVID-19 pandemic and the concurrent changes to consumption behaviours. On the other, the recently announced European Green Deal, with the Farm to Fork Strategy at its heart, hints at a promising future, albeit perhaps a somewhat aspirational one.

Farm To Fork

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