Jumbo Launches Three-Star 'Beter Leven' Certified Eggs

By Dayeeta Das
Share this article
Jumbo Launches Three-Star 'Beter Leven' Certified Eggs

Dutch retailer Jumbo has launched eggs featuring a three-star 'Beter Leven' quality mark – the highest certification from the Dutch Society for the Protection of Animals (SPA).

The K-EI Lekker egg SKU was developed by JEGG future farming from Brabant, in association with Jumbo, the retailer added.

The eggs are available across all 700 Jumbo stores in the Netherlands. JEGG future farming will supply K-EI Lekker eggs exclusively to the retailer.

Marianne de Schutter, sustainability manager at Jumbo, stated, “With K-EI Lekker, we offer customers a top-quality egg. The K-EI Lekker label offers white eggs from chickens that are fed more efficiently, so that less CO2 is emitted.

“In this way, Jumbo helps customers to always be able to choose from sustainable options when buying eggs. In collaboration with JEGG, there is plenty of room to look at ways to further make this egg chain more sustainable.”



Eggs in the range are sourced from a poultry farm in Brabant where the chickens receive nutrition from food waste and live insects, Jumbo noted.

The farm adheres to strict animal welfare standards, including early detection to ensure that only laying hens are born.

It ensures better living conditions by including extra space to forage, providing protein-rich food, and offering a natural environment.

Pieter Smits, director of JEGG future farming added, “The collaboration with Jumbo served as an accelerator for the construction of our new living environment for chickens. This living environment is an important part of our innovative farming concept, which focuses on sustainability, animal welfare and food safety, with the aim of achieving the lowest possible CO2 emissions.

“We could only achieve this through close collaboration with a partner who attaches great importance to sustainability and gives room to our growth prospects.”

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.