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Billa Launches Own-Brand Festive Food Range

Published on Nov 22 2019 11:00 AM in Private Label tagged: Trending Posts / Austria / Billa / Christmas / Festive Food

Billa Launches Own-Brand Festive Food Range

Austrian supermarket chain Billa has launched a new range of own-brand food items for the festive season.

It comprises 31 dry items and 20 refrigerated products, apt for preparing exclusive Christmas delicacies, the retailer said.

Billa board spokesperson, Robert Nagele, said, "The time before Christmas can often be very hectic as there are many preparations to make. Billa customers can choose from an extensive product range [...] and get ideas for a delicious festive menu."

The Range

Some of the products in Billa's Christmas range include almond brittle gingerbread, cinnamon almonds, and marzipan potatoes.

The main course offer comprises, among others, truffle risotto, pork fillet in bacon or salmon-backed fillet, tuna carpaccio, duroc ham, and gouda cubes with paprika chili chutney.

Customers can also buy the products online and avail the click-and-collect service to pick up their purchases, the retailer added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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