DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

UK Cider Brand Bulmers Introduces New Bottle Design

By Steve Wynne-Jones
Share this article
UK Cider Brand Bulmers Introduces New Bottle Design

Cider brand Bulmers has introduced a brand-new look and bottle shape.

The striking new design and 500ml bottle draws on the brand's heritage and orcharding credentials, clearly heroing the apples alongside a revamped logo and bold labels.

Bulmers' new design reflects founders Fred and Percy's pioneering attitude to cider, as well as providing quality cues.

The relaunch of Heineken's packaged cider will help to drive value in the category and build retailers' businesses by commanding a premium price.

Speaking on the new design, Emma Sherwood-Smith, cider director at Heineken, said, “We're clearly calling out Bulmers' 130 years of cider-making expertise. We continue to push the boundaries of cider, with our new look, our consumer marketing, and our associations through music, partnerships and festivals."

ADVERTISEMENT

She went on to say that the cider shelves are getting more competitive, adding that "it's right" that the packaged cider brand should "stand out" on the shelf.

© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.