Coca-Cola's new paper bottle, for its plant-based beverage AdeZ, is likely to spearhead a new range of packaging innovations in the beverage market, according to GlobalData.
The paper-based bottle was first unveiled in October of last year, and was co-developed alongside Denmark's The Paper Bottle Company (Paboco), as well as a number of other beverage firms. It is due to be trialled in Hungary over the coming months.
According to GlobalData, the bottle will likely prove popular among the 43% of global consumers that state that the ethical or environmentally-friendly qualities of a particular product influence their product purchasing decisions.
