A UK study into awareness about packaging waste has found that older consumers are more likely to be concerned about how much packaging they're buying, compared to Millennials and younger consumers.
The survey of 1,260 consumers, by Kantar TNS UK, found that more than 70% of over-55s are concerned about how much packaging they're buying, compared to half of 16-34 year olds.
“There is a marked difference in how different generations feel about this issue," said Eve Dixon, managing director of consumer retail and lifestyle at Kantar TNS UK.
