Pernod Ricard has unveiled a set of sustainable packaging innovations for its Absolut Vodka, Beefeater Gin and Perrier-Jouët brands.
The initiative is part of its 2030 'Good Times from Good Place' Sustainability and Responsibility roadmap.
The spirits giant has pledged to make 100% of its packaging recyclable, reusable, compostable, or bio-based by 2025.
Vanessa Wright, VP of sustainability and responsibility, commented, "Innovating in packaging is crucial to minimising our environmental impact. Like Absolut, Perrier-Jouët and Beefeater, all our brands are committed to this approach.
"This is about limiting waste and preserving our natural resources by reusing, reimagining, recycling and reducing, adopting a truly circular mindset."
Absolut Vodka glass bottles now feature 50% recycled material while retaining the clarity of glass. The company has achieved this target four years ahead of schedule.
Earlier, the company launched the Absolut paper bottle prototype in the United Kingdom and Sweden with an initial batch of 2,000 bottles.
Pernod Ricard collaborated with the Paboco (the Paper Bottle Company) for the project, which marks the brand's first step towards a fully bio-based bottle equipped to contain spirits.
The paper bottle is made of 57% paper and 43% recycled plastic, with plastic making up a thin layer within the bottle that can be recycled.
The spirits giant has launched a new 100% recyclable bottle for the Beefeater Gin brand, with a premium embossed aluminium cap replacing the plastic cap.
The label moved to paper packaging for a crafted, elegant feel, saving over 400 tonnes of plastic each year.
The launch of the new bottle coincides with 200 years of distilling heritage for the brand.
It is currently available in Spain, Beefeater's number one market, and will be rolled out worldwide in the third quarter of 2021.
Eco-Designed Gift Box
The group's prestige champagne brand Perrier-Jouët has introduced a new eco-designed gift box entirely made of natural fibres sourced from FSC-certified forests.
The product combines elegance and sustainability and is the result of two years of research and development.
The new boxes are 30% lighter, mineral oil free and fully and easily recyclable.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.