Danish brewing company Carlsberg has introduced a new design for Tuborg beer aimed at consumers in six Southeast Europe countries.
The limited edition cans will be available from this month, and until the end of 2016, in Bosnia and Herzegovina, Serbia, Croatia, Montenegro, Bulgaria and Hungary.
The new visuals are the brainchild of young designers Ljubiša Gornik from Bosnia and Herzegovina and Albena Radeva from Bulgaria. The two artists successfully passed a rigorous selection made by a jury and Tuborg beer consumers.
The completion was open to young creatives who were given the task of filling the empty space of a Tuborg beer can with the best design, using professional programs such as Photoshop and Illustrator.
A total of 130 designers from six countries applied, with five entering the final stage.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.