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PepsiCo's Move For SodaStream Puts Spotlight Back On Home Soft Drinks Market: Analysis

Published on Aug 20 2018 3:28 PM in A-Brands tagged: Trending Posts / Coca-Cola / PepsiCo / SodaStream / Israel / Paywall / Wells Fargo / Keurig Dr Pepper

PepsiCo's Move For SodaStream Puts Spotlight Back On Home Soft Drinks Market: Analysis

PepsiCo has said that its acquisition of household drink-machine maker SodaStream for $3.2 billion is another step in its bid to "promoting health and wellness through environmentally friendly, cost-effective and fun-to-use beverage solutions."

But the notion of creating soft drinks at home has had limited success. Over the years, many users have used Sodastream only for making fizzy water, without the flavoured syrups it sells.

Coca-Cola and Keurig Green Mountain forged a partnership in 2015 to market a counter-top cold-drinks machine, but pulled the plug the following year after it failed to take off.

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