Albert Heijn Adds More Products To Its 'Low Price' Own-Brand Offering

By Dayeeta Das
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Albert Heijn Adds More Products To Its 'Low Price' Own-Brand Offering

Dutch retailer Albert Heijn has added 100 items to its Prijsfavorieten (Price Favourites) campaign, which seeks to offer affordable own-brand groceries for the entire household.

The new additions include AH fresh bread spread, AH roasted muesli seeds and AH orange marmalade, AH Fruit bar apple and forest fruits, AH Tomatoes sieved pasata and AH tomatoes finely chopped garlic.

The campaign has been expanded to include personal care products, such as baby wipes and shampoo.

Other products available as part of the campaign are AH viscose cloths, the AH fleece duster and AH liquid soap.

'Make Better Food Accessible Together'

Henk van Harn, director of merchandising and sourcing at Albert Heijn, said, "We at Albert Heijn think it is important that customers can continue to do their daily shopping cheaply, and we want to 'Make better food accessible together. For everyone.' That's our mission.


"I am pleased that we are once again expanding our Prijsfavorieten (Price Favorites) offer and that customers can experience the quality with the trial discount. We now have no less than 1,800 Price Favourites, which is often more than the total number of products you will find at an average discount store.”

As part of a four-week campaign, Albert Heijn is offering a 25% trial discount on three products under the Prijsfavorieten campaign each week.

The retailer is also offering its customers additional weekly discounts with the Bonus Box and My Albert Heijn Premium.

Via the app and the Allerhande, it offers customers tips and suggestions on cooking meals with Prijsfavorieten items.

© 2023 European Supermarket Magazine – your source for the latest private-label news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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