Private Label

Consilia Private Label Brand Sees 19.6% Growth In February

By Branislav Pekic
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Consilia Private Label Brand Sees 19.6% Growth In February

Italian private label brand Consilia recorded a 19.6% growth in sales during February, compared to an average growth for the store brand segment of 2.4%.

The figures, based on Iri figures, were published by the private label brand owner, Italian retail consortium SUN – Supermercati Uniti Nazionali.

Analyzing the various Consilia product types, sales were up in the categories Beverages 32.5% (market average -0.5%); Cold 38% (3.2%); Fresh 15.2% (5.1%); Drug Store Food 20.9% (0.5%); Fruit & Vegetables 14.1% (9.4%); Personal Care 17.6% (-3.0%); House Care 18.2% (-1.7%); and Pet Care -15.9% (-1.0%).

A Nielsen survey highlights the positive trend of hypermarket and supermarket sales which began in October 2016, with a growth of 2.0% in February 2017. Sales in the hyper and super channel (400-4,499 square metres) grew by +2.5%, but dropped by 0.2% in the hypermarket channel. Leading growth were fresh products (+5.1%).

Commenting on sales of Consilia private label products, director general Stefano Rango said that the trend in February was positive for almost all types of products, with the exception of Pet where the company is implementing a project to redefine the product portfolio.


The SUN consortium consists of local retailers Italbrix, Cadoro, Gruppo Gabrielli, Gros Gruppo Romano Supermercati and Alfi (Gulliver)

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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