Private Label

Consilia Private-Label Brand Sees 26.8% Growth

By Branislav Pekic
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Consilia Private-Label Brand Sees 26.8% Growth

Italian private-label brand Consilia posted 26.8% growth in March, compared to an overall average growth of 2.2% for the store-brand segment.

The figures, based on IRI data, were released by private-label brand owner and Italian retail consortium SUN (Supermercati Uniti Nazionali).

Analysing the various Consilia product types, sales were up in the categories of Beverages 40.5% (market average 1.2%); Cold 44.8% (5.7%); Fresh 19.5% (5.4%); Drugstore Food 32.2% (-0.4%); Fruit & Vegetables 12.6% (7.6%); Personal Care 30.6% (0.7%); Home Care 24.1% (-5.1%); and Pet Care -13.3 (-2.2%).

Commenting on the results, the general manager of the SUN consortium, Stefano Rango, said that, overall, March sales were generally negative, not just for private-label products, but also for super- and hypermarket sales, which dropped by 2.8%.

Sales of packaged products dropped by 5.1%, while those of fresh products grew by 1.6%. All store formats saw a drop in like-for-like sales, with the exception of the discounters (+0.7%). The percentage of promotional sales dropped by 1.6%, to 29.8%.


In the first three months of 2017, sales of Consilia-brand products went up by 27.6%, while the average of other Italian products went up by 2.4%.

Supermercati Uniti Nazionali (SUN) brings together local retailers Italbrix, Cadoro, Gruppo Gabrielli, Gros Gruppo Romano Supermercati and Alfi (Gulliver).

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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