Coop's Änglamark Voted Sweden's Favourite Green Brand: Survey
Coop's eco-friendly brand, Änglamark, has emerged as Sweden's favourite green brand, according to a new survey. Grumme occupied the second position, while Coop ranked third.
Maria Billow Bergendahl, brand manager of own-brands at Coop, said, "We are happy and proud that Änglamark, for the eighth time, is named the greenest brand of the year.
"It also shows that the effort we made during the autumn on a new design has been received positively by our members and customers," added Billow Bergendahl.
Sweden's greenest brand survey is conducted every year by consulting company Differ.
This year, more than 1,000 respondents aged between 15 and 74 participated in the survey and answered questions about the environment and sustainability.
They also shared their views on brands in nine selected industries.
ICA was voted the country's greenest brand across all industries, followed by government-owned passenger train operator SJ, while Coop ranked third.
For the first time this year, the survey also included bank brands in the study.
In this category, Coop emerged as the favourite, followed by Länsförsäkringar Bank and ICA Banken.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.