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Private Label

Edeka Adds New Products To Its Private-Label Brand Mìng Chú

German retailer Edeka has added new vegan products to its private-label Asian food brand, Mìng Chú.

The range offers authentic taste and flavour of far eastern cuisines from China, Indonesia and Korea.

The products are made with natural ingredients and do not contain artificial flavours and preservatives.

New Products

The new products include sweet chilli sauce, chilli seasoning paste and noodles.

The Mìng Chú sweet chilli sauce is a recipe from Thailand and offers a fruity-sweet, slightly acidic and spicy taste.

The sauce is appropriate for seasoning and can also be used as a dip, the retailer said.

The Mìng Chú Sambal Oelek is a chilli seasoning paste from Indonesia, known for its fiery hot taste and red colour.

The paste contains 75% fresh chilli peppers and is ideal for Asian wok and pan dishes.

The eggless Mie noodles, available in 250-gram packs, are made of wheat. It is easy to cook and complements soups and wok dishes.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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