Private Label

Edeka To Launch Own-Brand Vegan Patties And Mince

By Dayeeta Das
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German retailer Edeka has announced plans to roll out a new range of private-label vegan burger patties and mince branded as No Meat. Just in March of this year.

The products, made of plant-based ingredients, imitate meat in taste, texture, and flavour, the retailer said.

No Meat. Just Burger patties will be offered in two variants - deep-frozen and fresh.

The deep-frozen patties are made of pea proteins, rapeseed oil, herbs, and spices, while fresh patties use soy proteins, sunflower oil, and spices.

The soy-based vegan mince, No Meat. Just Hack, is suitable for preparing several dishes including bolognese sauce, the retailer added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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