Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Eroski Launches Private Label, Organic Fruit And Vegetables

Spanish retailer Eroski has announced that it has launched a new range of organic, private-label fruit and vegetables.

The new range comprises around 19 SKUs and is part of the retailer’s commitment to encourage healthy eating habits with a focus on sustainability.

The new additions include, among others, oranges, apples, bananas, broccoli, cherry tomatoes, kiwi and garlic.

In the food category, the retailer has added canned vegetables, dried legumes, pasta, juices and cookies along with several other products.

'Health And Well-Being'

Director of health and sustainability of Eroski, Alejandro Martínez Berriochoa, said, “Our commitment to health and sustainability seeks to contribute to a society with higher levels of health and well-being.

“We want to facilitate a sustainable diet, reducing the environmental impact of our processes, stores and products. Therefore, we promote organic products and those from more sustainable production processes.”

The packaging used for the range has been designed with sustainability as a central theme.

Eroski has pledged to make 100% of its packaging recyclable by 2025, and reduce its plastic use by 20%.

'Eurohoja’ Logo

The new organic range also features the 'eurohoja’ logo, which that the products are sourced from organic farms that comply with the European regulations established for the production and processing of organic food.

Presently, Eroski offers more than 1,500 own-brand organic products.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days