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Germany's Norma To Launch Private-Label Chocolate Assortment

By Dayeeta Das
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Germany's Norma To Launch Private-Label Chocolate Assortment

German discounter Norma has announced plans to launch a new assortment of high-quality, private-label chocolates under the name Ex­cel­si­or Ma­gie du Cho­co­lat (Excelsior Magic du Chocolat) in September of this year.

The range will include dark and bitter chocolates, pralines and sweet milk chocolates.

The Assortment

The collection comprises a praline mixture, premium truffle pralines, fine Mozartkugeln in whole milk and dark chocolate variants, and chocolate balls in three flavours – milk, bittersweet and white chocolate with strawberry.

In also includes Belgian chocolates and Swiss chocolate bars in six variants, as well as high-quality Swiss pralines.

Sustainable Cocoa

The chocolates are made from UTZ or Fairtrade-certified cocoa, Norma said.


This ensures that the cocoa is sourced from farms that practice sustainable cultivation methods and provide fair working conditions for workers.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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