ICA Sweden Commences Sale Of Picard Products

By Steve Wynne-Jones
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ICA Sweden Commences Sale Of Picard Products

Products developed by frozen food chain Picard are to go on sale on a trial basis in ICA Kvantum stories in Sweden.

A spokesperson for ICA said that the move would enable the retailer to "broaden the range of frozen products available, and make it more exciting for customers."

During the first quarter of next year, the French retailer's range will be rolled out into more stores.

Picard operates around 900 frozen food outlets across France. It entered the Swedish market in 2013, and currently operates 16 stores in the country.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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