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Private Label

IPLC Announces Appointment Of Carin van Leeuwen

International Private Label Consult (IPLC) has announced the appointment of Carin van Leeuwen in the Netherlands as Partner Benelux.

She is a seasoned professional with experience in various commercial roles with leading dairy producers, where she was responsible for negotiating large private-label contracts with national retailers.

'A Wealth Of Private-Label Knowledge'

Koen de Jong, managing partner at IPLC, said, “Carin has gathered a wealth of private-label knowledge covering both manufacturing and retail, which will add true value to our team.

"Experience of working on both sides of the supply chain has taught her how to build successful and lasting partnerships. IPLC will continue to expand our pool of private-label professionals with extensive knowledge and experience in retail and manufacturing.”

She served as the unit manager at Jumbo Supermarkten for seven years, up to 2018, and was responsible for almost all product groups in the fresh, ambient, frozen segments as well as non-food categories.

She also spent a few years managing the private-label department of the company.

Focus On 'Transparency And Provenance'

Commenting on her appointment, van Leeuwen, said, “Within the supply chain of fresh categories transparency and provenance are at the base of quality and sustainability.

"Whilst working at the retail side after my 24 years of experience in the dairy industry I considered that my knowledge and experience would be very useful to support suppliers in fresh categories. Therefore, I am delighted to join the IPLC and this team of international consultants.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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